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What can I expect to learn from these examples?
I have compacted all of my collective experience in working with clients into this collection. After reading through the examples, you will learn everything I know about approaching client communication. More specifically, you will have the answers to the following questions:
- - How do I respond to price matching questions?
- - What should I say if a client asks for a discount?
- - How do I tactfully ask for payment from clients?
- - How can I tell a client that I don't want to work with them?
- - How can I encourage my clients to use email rather than phone or meetings?
- - How should I approach scope creep issues with clients?
- - How do I manage my clients' expectations?
- - How can I build goodwill with my clients to keep them coming back?
- - How can I generate sales leads using email?
- - How do I decline unnecessary face-to-face meetings?
- ... and many more ...
How is the collection structured?
The "How to Win Clients" package is made up of the following sections:
- - Introduction
- - Getting Clients and Customers
- - Getting Paid
- - Declining Work
- - When Things Go Wrong
- - Building Goodwill
- - Managing Expectations
- - Closing Notes
Who are the examples written for?
The lessons in this guide are applicable across freelancers and contractors across all. That said, the majority of examples in the guide are especially useful for freelancers in the following professions:
- - Graphic Designers
- - Copywriters
- - Photographers
- - Web Developers
This collection is also incredibly useful for international freelancers and businesses that work with English speaking clients.
Are the examples accompanied with your commentary?
Absolutely. I have included the thought process behind the examples, and the techniques I have used to solicit beneficial action from the client. I have poured the entirety of my knowledge based around email communication into this collection. Each section details advice derived from my experiences, some of which may seem controversial.
